"Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains; another, a moonlit beach; a third, a family dinner of pot roast and sweet potatoes during a myrtle-mad August a Midwestern town. Smells detonate softly in our memory like poignant land mines hidden under the weedy mass of years. Hit a tripwire of smell and memories explode all at once. A complex vision leaps out of the undergrowth."


-  Diane Ackerman in

Why scent?

The sense of smell is our most sensitive and the most sensitive sense that functions constantly. The sense of smell is directly linked to memory and emotions. Due to these facts, the impression of a scented space stays permanently in our memory.

 

The brain region (left picture) for smell (in red) is closely connected with the brain regions involved with memory (limbic system). That is why strong memories are made through the sense of smell. 

Improves mood and productivity of employees

45%

31%

57%

Increased interest in products

Initiates spontaneous shopping

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Vonj (Slovenian):

aroma 

[ə'rəumə]

noun

  • the (usually pleasant) smell that a substance has or gives off.

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